Can Big Data Make You a Better Publisher?
What came first, the data or the publisher? How could a person publish without having at least some idea who was going to read or see it? Whatever the case, publishers published and the data started to...
View ArticleBig data in pop music
The next time you watch Lady Gaga on YouTube or tweet about One Direction, it’s likely someone will be using big-data analytics to process this information in an attempt to figure out what could be the...
View ArticleLondon Book Fair 2014: Should Publishers Even Care?
Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” This is especially understandable in that book publishing has...
View ArticleBig Data + Customization: A New Era for the Music Industry
Big data has turned the music industry on it’s head, changing the business model entirely. Just as eight tracks were to records and CDs to cassette tapes, online music streaming has completely changed...
View ArticleThis Is My Jam: screw big data – this is the data that matters
This Is My Jam has two years worth of selective and very significant data from its users, avoiding the ‘big music data’ problem of including random songs from shuffle. The Towpath Cafe, on the bank of...
View ArticleBig Data for Hollywood
Hollywood studios are slowly waking up to the tremendous opportunity for direct fan engagement and marketing gold mine that is consumer “big data.” Companies like Facebook and Google are merely...
View ArticleLeveraging Big Data To Improve TV Targeting Precision
Big data now represents the next step in improving television program selection and targeting precision. Merge, append, fuse and model are all terms that can bring increased precision for reaching high...
View ArticleNew Algorithm Turns the Emotion of Language into Music
The future of e-books, or any electronic text, may be soundtracked. A new experiment in automation is generating music in response to the emotion of words in literature. TransPose was created by Hannah...
View ArticleCan Big Data save newspapers from extinction?
For four years I had the job growing up that a lot of young men had—I was a “paperboy” for the local newspaper, in this case The Pittsburgh Press. This was back in the Stone Age, as my kids would call...
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Big data meets mobile: Simpler choices on smaller screens
As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices. In the age of more, we may soon see the twilight of search 15 years ago, the defining problem of the...
View ArticleOscar predictions: Comparing three mathematical models
Ben Zauzmer, a Harvard statistics whiz who has a 75 per cent success rate in predicting the winners of Oscar Awards every year, has correctly predicted 18 of 21 winners in 2015 Academy Awards with a...
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How do TV marketers use data to target individual households for their ads?
User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item you were recently researching online but didn’t end up...
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